Building a Movement: The Applause Effect

Bumped from the diaries and slightly reformatted -- Jonathan... I asked Kari Chisholm to cross-post this piece from BlueOregon because I think it really gets to the heart of what we should be doing.

How do you build a movement?  

ApplauseIt's an interesting question - and one that's particularly compelling right now, as the Draft DeFazio movement gets underway in Oregon. [The blog Loaded Orygun is leading an effort to get Democratic Rep. Peter DeFazio to challenge Oregon's Republican Senator Gordon Smith this cycle by raising funds for his campaign using ActBlue to the tune of close to $3K so far from close to 150 donors -- J.]

After all, in our modern world, everyone is busy.  Each and everyone one of us has too many things to do, and not enough time to do it.  The competing priorities of work, home, family, school, and whatever commitments we've each made to our communities.  It can be hard to squeeze just one more thing in -- even if that one thing takes only five minutes.

It's easy to think, "I'll let somebody else handle that.  I'm too busy."  It's easy to think that your own personal, individual involvement in something doesn't make a difference.  

Take voting, for example.  If you don't vote, will it really affect the outcome of elections you care about?  Probably not.  It's rare that one vote actually makes the difference.  But together, each of our individual votes do matter.

I call this The Applause Effect:  Sure, in a large and crowded venue, if you stop clapping, no one will notice. But if everyone thought that way, the silence would be profound.

Each individual person clapping on their own is what creates applause from a crowd.  And it's the same in politics.

In politics, it's easy to agree with an idea - and then fail to do anything about it.  "I'm too busy" and "Somebody else will do it" and "What difference can I make?" are all easy and lazy ways out.

[Continued...]

And, by the way, this is especially true for those of us who consider ourselves political professionals.  "Oh yeah," we say, "hopefully we'll get some grassroots action on that...." as if we ourselves are not part of the grassroots.  I'm guilty of this too -- thinking that I don't need to make a call, write a letter, sign a petition, or send a donation -- because, y'know, I'm a professional.  Well, that's just a lazy way out.  And, frankly, insults the importance of the grassroots we claim to believe in.

So, here's my pitch for the day:  If you believe that Oregon needs to challenge Senator Gordon Smith, then donate $5 to Peter DeFazio via the draft movement.  Even if you don't believe that Peter will ultimately decide to run - it's imperative that other possible candidates see that there really is broad support out there for a challenge.  Even if you think another candidate is a better option, it's imperative that those other candidates see that we're willing to take on Smith.  

And if you're "too busy" and you don't think that your involvement matters, well, I'm here to say that you're not - and you do matter.

Start clapping. Ask your friends to clap with you. Ask your neighbors to start clapping. Pretty soon, you'll have people around you who join in because clapping is the thing to do. And soon, the noise will be deafening.  

And we'll have built something that matters.  Even if Peter DeFazio ultimately decides against running, it's this small network - each one of us - that will have taken one small step toward victory in 2008.

So what are you waiting for?  Make that small donation right now.  Start clapping.  


[Note: This was originally posted over at BlueOregon - but Jonathan Singer asked to share it with the folks here.  Thanks, JS!]



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Re: Building a Movement: The Applause Effect (none / 0)

Done, and a 50% tip to ActBlue.  Come on people, we need a filibuster-proof Senate!


"And so in the place of the palace of privilege, we seek to build a temple out of faith and hope and charity."-FDR
by jallen on Thu Apr 12, 2007 at 07:30:15 PM EST

Re: Building a Movement: The Applause Effect (3.00 / 1)

Very good point.  My twist on the importance of voting:  One vote is only one vote, after all, but I've always thought of voting as being more important for making you feel like you have the standing you need to get others to do the same.  You need to demonstrate that you're making an effort commensurate to the one you are asking others to make.  

Same thing applies in other ways. Eg. You are asking a friend or acquantance you know to vote for and/or give money to a campaign, but you've written them a personalized email to make the pitch, rather than simply copy them on a send-all.  Or you're making a general appeal, but you've written it in your own words.  These kinds of things.  But it all starts with voting.

And, by the way, I might also add that by signing yourself up to a be a Permanent Absentee voter (if available, as it is in LA County), you can free yourself up on election day AND be in a position to let others know how become perm absentee voters as well.


John McCain: Fund Iraq? No problem! Kids Health Insurance? Screw 'em.
by PeterB on Thu Apr 12, 2007 at 07:43:23 PM EST

Re: Building a Movement: The Applause Effect (none / 0)

Oh yeah -- I gave yesterday to the ActBlue site.  I sure hope Defazio runs.


John McCain: Fund Iraq? No problem! Kids Health Insurance? Screw 'em.
by PeterB on Thu Apr 12, 2007 at 07:44:32 PM EST
[ Parent ]

Re: Building a Movement: The Applause Effect (3.00 / 2)

thanks to everyone who donates in order to get Peter into the race. It's been a whirlwind so far; I've even talked to the folks at the fact-bobbling Politico, so hopefully the story will continue to build.

We're around 80 donors and $1100 away from our next goal Saturday night, and every little bit helps. Even $5 makes the statement--Peter, we need you.

But this isn't just an ATM drive--we want you to join us and become part of the community working to get the candidates we deserve. When you donate, you'll be invited to a Yahoo group where the real organizing work will get done, spreading the word. As one small example, if you're near the Portland area and are thinking about coming to welcome (cough) Karl Rove to the Tigard Embassy Suites, check out this Kos diary that gives you a link to print out the Draft DeFazio flyer, take some copies with you, and get folks involved. Also in that post is another excellent analysis by Kari's partner Jeff Alworth, who runs some numbers and finds Peter to be more than viable in even the reddest of areas in his district--and more so than Gordon Smith.

Thanks again for all your help, MyDD folks!
Best,
TJ, Loaded O and Draft DeFazio.


by torridjoe on Thu Apr 12, 2007 at 07:45:27 PM EST

Starting to clap, others will follow (none / 0)

someone has to be the first person to clap.  And once one person starts to clap insistently enough then the others will follow.

I myself remember starting an entire audience clapping.  Hillary Clinton upon her Senate elelction had a public swearing at the Theatre in Madison Sq. Garden in Jan 2000.
She had asked Al Gore to be there to act to swear her in, in his capacity as President of the Senate.  He of course had tragically just had the Court make George Bush president.

I had great seats, 2-3 rows from the stage.  As Al Gore stood up to begin, I began to clap and within 5-10 seconds or less the entire audience of 5000 were lustily clapping the man who should have been president. Oh and then of course there was a standing ovation for a few minutes.   When he had first gotten there he seemed quite subdued, he was really really moved.  


by debcoop on Thu Apr 12, 2007 at 11:57:17 PM EST

Re: Building a Movement: The Applause Effect (none / 0)

RUN FOZIE, RUN!!!


"Cause fuck 'em. That's why."
by Intercaust on Fri Apr 13, 2007 at 12:45:23 AM EST

Re: Building a Movement: The Applause Effect (none / 0)

Alright, I just made my first non-presidential donation of the 08 cycle. I kicked him $10 bucks, and would kick more once Peter jumps into the race.

I was hesitant the last few days but recruiting top tier candidates early is key to getting more strength in the senate.  


by Demrock6 on Fri Apr 13, 2007 at 09:53:30 AM EST


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